SECRET SAUCE
BRAND YOUR JUICE, HEAL YOUR PERFECTIONISM, AND GET PAID
A 12 week course with live coaching, to build your brand wherever you're at in business, heal your perfectionism, and get paid
next round fall 2022
BUILD A BRAND THAT LIGHTS YOU UP AND MAKES YOU $$$
STOP SACRIFICING YOURSELF ON THE ALTAR OF BURNOUT IN YOUR BUSINESS
Get brand savvy (your brand is way more than graphics)
Make it beautiful and keep it moving (heal your perfectionism and take consistent action)
Build it your way & break the rules (while building sustainable $$$)
AS ENTREPRENEURS, WE ARE CONSTANTLY INITIATING INTO NEW LEVELS OF OUR OWN IDENTITY
I talk to so many people about branding, at MANY different stages of business.
So many of you are BURNT OUT or BORED with your branding.
It's adding to your stress and is a distraction from moving through visibility blocks, making sales, and feeling that financial success.
You’re overthinking it, and overworking it.
You’re tired of wasting money AND time.
You’re focusing on tools you don't know how to use, picking the perfect color for hours at a time, when in reality branding is about so much more than all these technical details.
MAYBE THIS SOUNDS FAMILIAR?
Crying on Canva at 11pm because you realize you’ve been working on the same graphic for the past 2 (10?) hours...
New platforms, new programs, whole new skill sets. Going through all five stages of grief during a single hour on your laptop...
Overthinking, A LOT. Editing your copy about a million times before you push "post," and then deleting it anyways when nobody responds in 10 minutes...
Professional branding help seems like a good idea, until you keep getting advice to be somebody that you're not and choose things that you don't really like, because "it's just good marketing."
YOUR BRANDING IS A BOTTLENECK. THE LONGER YOU’RE STUCK THERE, THE LONGER IT IS AN ENERGY LEAK, THE FURTHER AWAY YOUR BIG VISION FEELS FOR BUSINESS AND IMPACT, AND THE MORE THEY SEEM LIKE A DELUSION
This is NORMAL stuff to struggle with, whether you're a newbie DIYing your brand, hiring others to do your graphics, or even if you have experience in design (actually I've seen this be EXTRA true).
IS THERE A WAY TO MAKE BRANDING FEEL LESS HARD?
YES.
That is literally the work I do with every single client. Permission slip after permission slip of how to design a brand and business that excites and energizes you, while making it easier to make more money, and avoid burnout.
You are ready to enjoy what you create, and know when to let it be “good enough” without panic-eating half a gluten free pizza after uploading it to the socials.
It’s time to RECLAIM all the lost time and mental space that your branding has been taking up, and have a brand that is easier to replicate when it’s time to hire help and hand things off.
The totality of your brand gets to be such a permission slip to your people, and with every decision you make, you can easily see where you’re holding back and making things harder on yourself, and less powerful for your audience. Are we sensing a trend for overthinking?
You are so done recreating the circumstances of burnout, so you are building a brand that gives you the vitality and space you need to have a sustainable business.
It’s easier to focus on selling and making money, because you’re not hung up on things that do NOT need to be the top priority for your energy. You will learn a simple tool to be a triage master.
You learn how to assess when it’s time to slow down, and when it’s time to MOVE ON.
YOU ARE A GORGEOUS, IRREPLACEABLE BEING…
I FEEL PASSIONATE ABOUT SHIFTING YOUR BRANDING EXPERIENCE AS THE GATEWAY TO SHIFTING THE ENERGY IN YOUR WHOLE BUSINESS…
My name is Rose, and I’m a connoisseur of both branding and burnout. Only kinda kidding on that second part.
My undergraduate degree is in design but long before that I’ve been an artist AND a creative problem solver my whole life. My experience in social work gave me incredible opportunities to support clients in healing and empowerment, and also ended up being a massive journey through my own healing, as I dove into a profession that is WELL known for bleeding workers due to its high levels of burnout.
Cut to going full time into my own business, and I found myself burning out and stuck in my perfectionism within my own brand, despite (or perhaps because of) being a graphic designer! I had to learn how to find the balance between making beauty that energizes me, and knowing when it's time to call it "DONE" to get on to making money and creating impact.
I've now been able to do this for myself and many clients. And my blend of expertise has given me both the rules and tools to follow, and the skills to know how to break them to be even more happy, effective, and sustainable in business and branding.
I CREATED THIS OFFER BECAUSE I WANT BURNOUT TO GO EXTINCT
For all the reasons, in all contexts.
SCREW BURNOUT, AND ALL THE EPIC HUMANS I’VE WATCHED FALL ILL, LEAVE JOBS, GIVE UP ON THEIR BUSINESS DREAMS, AND STRUGGLE FINANCIALLY BECAUSE OF IT.
When you sacrifice yourself on the altar of burnout, all you are proving is that you are expendable, and I am not here for that.
Our culture teaches us how to throw things away, including ourselves.
But you are not replaceable. You are not a fucking battery or a used kleenex.
YOU are the JUICE. YOU are the MAGIC.
YOU are the thing that all of this, your beautiful dream, your business, your future adventures and legacy CANNOT EXIST WITHOUT.
I’ve been watching tons of folks like you needing a primer or reframe on branding, but also needing a thousand beautiful permission slips.
So many of you have received well intentioned and kinda soul crushing advice about who you have to be, and what it has to look like in order to be successful. It is BS.
You can build a beautiful and sustainable brand that both heals you and PAYS you along the way.
SECRET SAUCE BRANDING
This 12 week course is going to take you through all the basics of branding, but it’s also going to be a crash course in ending your perfectionism, and prioritizing YOU being resourced by your business.
The tools, practices, and approaches I will teach are relevant no matter what stage you are at in your business, whether you have no idea how to use Canva, know your way around multiple graphic design programs, or have hired others to create DFY creative content. It is about doing more, and getting more juice from your brand, no matter what your resources and skillset are.
You'll be adding to your branding savvy, from a perspective that I guarantee you have not heard other brand gurus talk about.
This program will provide you with guidance to create all the elements of a brand book (logo, colors, etc - more details below), but it's going beyond that, because your brand is also about how you do business, and how you make people FEEL.
I WILL SUPPORT YOU IN IDENTIFYING AND DISRUPTING ALL THE PRACTICES AND STYLES THAT YOU HAVE UNCONSCIOUSLY MARKED AS “OFF-LIMITS” BECAUSE OF HOW YOU’VE BEEN TRAINED AND TAUGHT
If you're ready to go there, it has the possibility of changing your perspective of who you are, who you get to be, and what is possible.
This course is designed to help you feel ENERGIZED by your branding, both by the images/words/etc, but also by THE PROCESS.
And in the meantime, prioritize making money in your business so that it supports you FINANCIALLY as well as energetically, emotionally, and all the other delicious ways.
Don't recreate the rules that were created to uphold a system that doesn't have you in mind.
Don’t be your own shitty boss.
Let me help you be the best fucking boss you’ve ever had.
WHAT YOU’LL GET:
PRE-RECORDED LESSONS
Lifetime access to weekly modules.
JOURNAL PROMPTS + WORKBOOK GUIDES
To deepen the learnings, and work towards building a brand book while healing your perfectionism.
12 WEEKLY LIVE GROUP COACHING SESSIONS
All sessions will include hot seat coaching, to provide guidance tailored to where you are at in your branding journey. All sessions will be recorded.
PRIVATE FACEBOOK GROUP
Group where you can build community, get the perfect blend of hyping and honest feedback, and be witnessed.
TOGETHER WE’LL JOURNEY THROUGH…
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The basics PLUS the tips that most standard brand gurus will never teach you!
The lowdown on what's included in a brand, and basics of how to work with them so that you feel savvy and empowered on yours, including (but not limited to):
Logo - Fonts/type - Graphic elements - Colors - Texture - Mood board
Photo themes & styling - Personal style & fashion - Feel - Voice - Topics/Themes - Values
Mission - Your unique flavor - HOW you do business
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This is not about choosing only yourself OR only your people, it's about choosing both, and understanding how revolutionary it is to design a brand that is TRULY bespoke. Not just through customizing colors and visuals, but by recognizing how being you in your brand is standing in your leadership, how every aspect of you is a permission slip for your people! Your brand can be a part of literally CHANGING CULTURE!
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How to build a brand that sustains and excites you, instead of building a brand that burns you out (and how to avoid the common mistakes I see people make that turn you into your own shitty boss). Stop recreating the exploitive work culture and branding that you've been raised with as the norm!
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How to stop freezing, avoiding, and begin creating content with more ease and less agony. How to know when to slow down and make it gorgeous, and when to speed up and get it DONE.
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Pricing and money honey! We are definitely going to talk about this, because this is one of the areas I see people struggle the most with building a sustainable brand, and there is NO way your brand will sustain you if you're not making money, and doing it in a consistent and sustainable way. I'm going to share some common mistakes I see people make, and what to do instead.
THE MONEY, HONEY
What's it gonna cost me?
PAY IN FULL
3 PAYMENTS
6 PAYMENTS
10 PAYMENTS
WHEN YOU KNOW YOU KNOW
All you need to do to say YES (to building a brand that vitalizes you and sustains you) is get on the waitlist for the next round!
NEXT ROUND COMING FALL 2022!
Intrigued? Wanna work with me but not sure if this offer is a fit?
QUESTIONS?
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Nope! No refunds, but I will absolutely do my best to serve and support you in my containers, and you can always access the material at a later date if you aren't able to join us live!
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If you can't make the calls live, you can submit your questions ahead, and I'll try to address them on the calls. All group coaching will be recorded, so you'll be able to access it as soon as it's been uploaded!
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Absolutely! This program is one that I have designed to support folks at MANY levels of development in your business. Whether you're brand new, or whether you're ready to change how you brand, this is a perfect program to break the rules that aren't working for you and write new ones that do.
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Overall business strategy is a less central theme, though it is woven throughout. The focus is branding, so if business strategy is what you’re looking for, this might not be the right fit for you. If you’re confused about what is biz strategy and what is brand strategy, let’s hop on a Zoom chat, and help clear it up for you!
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While messaging and copy are both topics in this program, they are not the overall focus. This program WILL help you in both areas, but primarily from the lens of how they fit into your overall brand. If you only want help with either messaging or copywriting, this might not be the right program. I’m happy to hop on a Zoom session here to figure out where you are really needing help. My virtual intensives are also a fantastic place to get some focused work done on copy and messaging. You can find more details on my virtual intensives here.
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Absolutely! This program is going to help you to be super brand savvy, and also to know that there's a lot of professional branding practices out there that are outdated and rooted in artificiality. Even your branding person might not know how to help you avoid burnout, because it is not taught in design school. That's an expertise that I bring to the table and weave into this work.
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I can't promise timing. But what I can tell you is that clients who work with me consistently have improved their incomes while lessening their stress and burnout. Their branding feels like less of a heavy emotional lift when they use the practices I teach as their guide. The timing depends on a lot of factors!
REMEMBER.
You are not expendable.
Don't be your own shitty boss.
Build a brand that lights you up and makes you money.
Burnout ends here, with you.
Remember, there is no path until you walk it.
And only you can walk it.